MindTickle > 实例探究 > Mindtickle’s Call AI Helps Turing Video Fine Tune Its Enablement Program, Keep All Reps “On Script”

Mindtickle’s Call AI Helps Turing Video Fine Tune Its Enablement Program, Keep All Reps “On Script”

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公司规模
11-200
地区
  • America
国家
  • United States
产品
  • Mindtickle’s Call AI
  • Mindtickle Sales Readiness platform
技术栈
  • AI technologies
  • Computer Vision
  • Machine Learning
  • IoT
实施规模
  • Enterprise-wide Deployment
影响指标
  • Brand Awareness
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 机器学习
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 零售
  • 安全与公共安全
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 计算机视觉
  • 预测性维护
  • 语音识别
服务
  • 数据科学服务
  • 软件设计与工程服务
关于客户
Turing Video, Inc. is a San Mateo, California-based company founded in 2017. It operates within the industry of A.I.-enabled workplace safety and security solutions. The company is an award-winning AI company focused on leveraging computer vision and AI technologies towards advancing human capabilities and industries. Turing Video develops complex, deep-learning machine learning models to integrate with industry-proven robotics, video analytics, and health solutions to create interconnected AI-enabled IoT (Internet of things) solutions unlike any other in the world. Their products have become key assets for managing operations at leading real estate companies, top 100 retails, casinos and gaming, and corporate data centers.
挑战
Turing Video’s go to market is primarily driven through inbound meetings set by SDRs. In these meetings, reps further qualify prospects and convert them into deals. The sales management at Turing was looking to improve win rates, and better understand how company messaging was being communicated by sales reps on their calls with customers and prospects. They wanted to be able to assess rep competencies on actual calls in order to address gaps through 1-on-1 coaching and through group enablement programs. One of Turing Video’s greatest challenges was ensuring its sales team was communicating a consistent message on each customer or prospect call, which would in turn improve sales effectiveness and win rates.
解决方案
Turing leverages Mindtickle for their onboarding and sales readiness programs. By integrating Mindtickle’s Call AI with the Readiness platform, Turing is set to achieve a “continuous improvement culture” within their sales team. Call AI automatically records, transcribes, and analyzes all Turing sales meetings. Insights like Call Scores are then used by sales managers to understand which reps use prescribed messaging and discovery questions, where skill gaps exist, and how enablement programs need to be updated. Reps also leverage Call AI for self-learning. One of Call AI’s greatest features, according to Myers, is its theme search capability. Using this AI-enabled search function, Myers can find critical moments of any recorded call, which helps shed light on how conversations between reps and prospects are actually going and where adjustments must be made.
运营影响
  • Sales leadership gained direct visibility into deals and prospect conversations.
  • AI-powered conversation intelligence identified ways to improve deal outcomes.
  • Call AI features saved time and led to better coaching for reps.
  • Weekly digests generated by Call AI provided an overview of the team’s performance week to week based on the number of calls recorded and the overarching themes discussed on the calls.
  • From a marketing perspective, Call AI proved to be an invaluable tool.
数量效益
  • 200% increase in quota attainment year-on-year.
  • 50% reduction in new rep ramp time during the pandemic.
  • 2.5x improvement in average call scores across the team.

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