Merz Ramps up Sales Productivity with Veeva iRep, an Equivalent Savings of Over $400k/Year
公司规模
1,000+
地区
- America
国家
- Canada
- United States
产品
- Veeva iRep
- Veeva CRM
技术栈
- Cloud-based software
- Apple iPad
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 医疗保健和医院
- 药品
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Merz North America is a specialty healthcare company that develops and commercializes innovative treatment solutions in aesthetics, dermatology, and neurology in the U.S. and Canada. For over 100 years, the development of Merz’s products has been based on a commitment to providing innovative medical approaches that earn the trust of patients, physicians, and partners worldwide. Globally, the companies of Merz Pharma Group are focused on medications for treating neurological and psychiatric illnesses, and they have assumed a leading role in the field of Alzheimer’s disease research. Founded in 1908, Merz Pharma Group is a privately-owned company headquartered in Frankfurt, Germany.
挑战
Merz North America, a specialty healthcare company, was struggling with an outdated customer relationship management (CRM) system that was expensive to maintain and difficult to upgrade. The system was slow, unreliable, and caused the sales force to waste time and valuable opportunities with physicians. As the contract for the old system was expiring, Merz management decided to look for a new solution that offered world-class performance and reliability, modern functionality, and the flexibility to make changes quickly and inexpensively. They wanted a tool that would put their sales force at the forefront of the technology race.
解决方案
Merz evaluated seven CRM systems and ultimately chose Veeva CRM with iRep, a single application for CRM and closed-loop marketing designed specifically for the Apple iPad. Veeva CRM offered the specific life sciences functionality Merz wanted, backed by robust technology. The system satisfied Merz's key requirements: one solution for all selling teams, CLM integrated with the CRM system, flexibility to grow within the same system by simply 'turning on' new functionality as needed, and the ability to make changes to the system quickly and in-house. The implementation process took less than 12 weeks from project kick-off for over 75 Merz users to go live on Veeva CRM and iRep.
运营影响
数量效益
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