公司规模
Large Corporate
国家
- Worldwide
- United Kingdom
产品
- IBM WebSphere Commerce software
- IBM Global Business Services
技术栈
- eCommerce platform
- WebSphere Commerce
- Global Business Services
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
默林娱乐集团是全球第二大主题公园和景点公司,在全球拥有 70 多个园区。在英国,默林娱乐集团经营奥尔顿塔、切辛顿冒险世界、索普公园、海洋生物、乐高乐园、伦敦眼、杜莎夫人蜡像馆、沃里克城堡等。该公司在高峰期雇用了 15,000 多名员工,并在 2010 财年创造了 1.98 亿英镑的营业利润。2007 年与杜莎夫人蜡像馆的合并完成后,新集团对所有职能部门进行了战略审查,旨在寻找整合和合理化的机会。
挑战
Merlin Entertainments 是全球第二大主题公园和景点公司,但其在线售票没有统一的流程。销售成本变化多端,在线交叉营销和促销活动困难重重,而且没有全球销售可见性。该公司内部维护着几个独立的解决方案,其外包服务提供商也对每张售出的门票收取了高额费用。同样,Merlin Entertainments 无法在线开展有效的交叉营销或跨品牌促销活动,也无法轻松查看所有品牌和网站的在线销售业绩。
解决方案
IBM 全球商业服务部开发并支持基于 IBM WebSphere Commerce 软件的战略性全球电子商务解决方案,该解决方案支持 60 个全球景点、13 种语言、7 种货币和 16 种付款方式。该解决方案为在线售票提供了一个单一平台,支持交叉销售、追加销售、跨品牌促销以及近乎实时的全球售票情况。它不仅带来了运营和报告一致性,还支持完全灵活的展示方式,使 Merlin Entertainments 的每个品牌和景点都能创建自己的用户界面和品牌。IBM 为 Merlin Entertainments 提供了完整的交钥匙解决方案,结合了业务和技术咨询、技术架构、软件开发、基础设施设计和实施、全球推广以及全面托管支持。
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