Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers
公司规模
11-200
地区
- Asia
- Pacific
国家
- Australia
产品
- MiPortal®
- WebFOCUS
- MiPortal® for iPad app
技术栈
- Cloud-based BI
- Microsoft SQL Server
- WebFOCUS BI and analytics platform
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 医疗保健和医院
- 生命科学
- 药品
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 质量预测分析
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Mercurial is a consulting and services company based in Sydney, Australia that specializes in sales and marketing effectiveness, performance management, and cloud based business intelligence (BI) applications. Its MiPortal® platform is a software-as-a-service (SaaS) solution that provides business insight to companies in the medical, pharmaceutical, and life sciences industries. MiPortal®, built on the Information Builders WebFOCUS BI and analytics platform, supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals. Mercurial currently supplies its MiPortal® solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed.
挑战
Life sciences companies must contend with a vast base of information and figure out how to analyze it effectively to manage sales, marketing, and distribution activities. As companies within the pharmaceutical industry seek best-practice tools and techniques in an effort to compete, demand for MiPortal® is growing – in Australia and throughout other parts of the world as well. Mercurial saw the opportunity to bring a unique set of BI capabilities to the pharmaceutical marketplace, and then to expand into other verticals as well.
解决方案
Mercurial developed MiPortal®, a cloud-based BI environment that simplifies access to business analytics, forecasting capabilities, and real-time reports. They deliver these BI assets through a SaaS environment that ensures rapid implementation, low costs, and minimal risk. Mercurial hosts MiPortal® software in a best-in-class data center, where it also stores client data in a Microsoft SQL Server data warehouse. This data warehouse includes information about sales, marketing, HR, payroll, finance, manufacturing, distribution, and other business domains. WebFOCUS accesses the warehouse to populate dashboards, reports, and InfoApps™, accessible through the MiPortal® environment. Mercurial also offers a guided ad hoc reporting environment that uses InfoApps to circumscribe the data and define precisely what people are looking for.
运营影响
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