Appier > 实例探究 > 利用定向优惠券最大化在线收入:99牧场案例研究

利用定向优惠券最大化在线收入:99牧场案例研究

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技术
  • 传感器 - 全球定位系统
适用行业
  • 电子商务
  • 零售
适用功能
  • 物流运输
  • 采购
用例
  • 最后一英里交付
  • 零售店自动化
服务
  • 云规划/设计/实施服务
关于客户
99 Ranch 是美国领先的亚洲连锁超市,在 10 个州拥有 54 家门店。它推出了在线商店和杂货配送移动应用程序,以满足不断增长的需求。
挑战
在竞争日益激烈的在线杂货市场中,美国领先的亚洲连锁超市 99 Ranch 希望优化其在线商店的绩效并提高转化率。
解决方案
99 Ranch 与 Appier 合作,实施了人工智能驱动的转化优化云 AiDeal,为犹豫不决的购物者提供有针对性的优惠券并最大限度地提高收入。
运营影响
  • The implementation of AiDeal led to a significant improvement in 99 Ranch's online store’s performance. The AI-powered solution enabled the company to adopt a more targeted approach to coupon marketing, presenting coupons only to hesitant shoppers. This not only saved on the coupon budget but also maximized revenue. The collaboration between human marketers and AI in devising a successful strategy led to incentivizing hesitant shoppers to shop more and check out. The time-limited discount strategy prompted shoppers to check out with more in their shopping carts, thereby increasing the average order value.
数量效益
  • 29% increase in conversions
  • 6% increase in average order value
  • 55% of total onsite revenue was accounted for by AiDeal and its AI-powered coupon delivery strategy

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