Qualified > 实例探究 > Matterport 如何通过合格的对话将交易速度加快 40%

Matterport 如何通过合格的对话将交易速度加快 40%

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技术
  • 网络与连接 - 网关
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑物
  • 零售
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 对话机器人
  • 交通监控
关于客户
Matterport 是世界领先的空间数据平台,将数百万座建筑物转变为沉浸式数字环境。 150 多个国家/地区的数千家企业使用他们的平台。
挑战
Matterport 需要一种对话式解决方案,将网站访问者转变为销售团队的渠道。他们还需要一个能够通过复杂的分段和路由来支持其全球业务的解决方案。
解决方案
Matterport 转向 Qualified,并分三个阶段实施了他们的平台:引入 Qualified Chatbots 来限定访客并将潜在客户注入 Salesforce,引入 Qualified Meeting Booker 来安排与合格潜在客户的会议,以及引入 Qualified Conversations 来细分网站流量并与访客聊天。他们还根据独特的数据实施了复杂的路由规则并激励了他们的销售团队。
运营影响
  • The implementation of Qualified has not only improved Matterport's sales cycles but also enhanced their understanding of their website visitors. The conversational program has been a 'living beast' that needs to be nurtured, enhanced, and improved for maximum effectiveness. The sales teams have been trained on the tool to understand its value and increase adoption. With Qualified Live View, the Matterport team has full visibility into the digital body language of their website visitors, allowing them to see how visitors are engaging with content and which pages are the stickiest. This has been enlightening for their go-to-market team, enabling them to optimize the website for ease of use, improve content, and refine their website strategy.

数量效益
  • Deals generated through Qualified close 40% faster than any other channel

  • 25% increase in attributed revenue quarter-over-quarter

  • One Sales Development Representative exceeded her quota by 300% with Qualified

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