Manufacturing the world’s finest mobile phones
公司规模
Mid-size Company
地区
- Europe
国家
- United Kingdom
产品
- Vertu Mobile Phones
- Vertu E-commerce platform
技术栈
- MuleSoft's Anypoint Platform
- Salesforce
- SAP
- Exact Target
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 电信
- 消费品
适用功能
- 离散制造
- 销售与市场营销
用例
- 自动化制造系统
服务
- 系统集成
- 软件设计与工程服务
关于客户
Vertu has made a name for itself as the pioneer and leading manufacturer of the world’s finest luxury mobile phones. Handmade in England, the phones combine premium materials, such as solid sapphire crystal screens and titanium casing, with contemporary styling. Vertu delivers an exclusive mobile phone experience for its customers by combining expert craftsmanship with innovative technology and unique services. A 24/7, dedicated concierge service offers worldwide assistance, recommendations and priority bookings, personalized to the owner. Vertu Life curates invitations to private events, membership to exclusive clubs and access to other high-end brands. The company is headquartered in the United Kingdom and operates in the luxury goods and telecommunication industry.
挑战
In 2012, Vertu became independent and separated from parent company Nokia. As a result, Vertu needed to build a brand new architecture, migrate and implement new applications and set up their own IT department. They needed to ensure they could continue manufacturing mobile phones, support existing customer devices using Nokia's software, and continue providing a superior service to their customers. To find a solution, they embarked on a 45-day discovery exercise to examine their current applications estate and determine a path to build out a new IT infrastructure that would support the vision of full visibility of their devices from cradle to grave and a have complete view of all customer interactions with the brand. They enlisted the help of WHISHWORKS Consulting to help them develop an innovative and cost-effective solution.
解决方案
Vertu, in collaboration with WHISHWORKS, identified and built the application roadmaps. First, Vertu needed a way to integrate all of their existing applications so they could have a 360 view of their customers. Second, they needed to replace the manufacturing system, product data management and engineering systems so they could operate effectively once they separated from Nokia. Finally, they needed temporary access to the legacy business systems and data at Nokia so they could continue to operate during the complex migration. One important aspect of the integration was to maintain agility as all the knowledge and requirements for integration were not fully known or fully understood at the outset. MuleSoft's Anypoint Platform was chosen as the innovation partner. MuleSoft's Anypoint Platform was successfully implemented at Vertu by October 2012 providing a sound integration framework for all the subsequent application development and migration activities.
运营影响
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