Mamikos 利用 MoEngage Analytics 将房间租赁预订量提高了 20%
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 设备与机械
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 系统集成
关于客户
Mamikos 是印度尼西亚最受欢迎的房间租赁应用程序，成立于 2015 年。该品牌提供和管理住宿，并提供印度尼西亚各个城市的详细信息。 Mamikos 列出了印度尼西亚 140 个城市的超过 200 万间客房，并拥有超过 100 万应用用户。该品牌提供真实的房源，并确保用户找到适合自己的房间。他们还有一个名为“Mamicheckers”的团队，他们在出租房间之前对房间进行彻底检查。该品牌已为超过200万用户提供长租房间租赁服务。
挑战
Mamikos 是印度尼西亚流行的房间租赁应用程序，它面临着两个重大挑战。首先，该公司注意到，大约 90% 的用户在搜索出租房产但未完成预订后放弃了他们的应用程序或网站。 Mamikos 旨在解决这个问题并激励更多用户使用他们的平台完成预订。他们还希望了解不同渠道接触点（网站和应用程序）上的用户行为，以及用户在执行任何操作时是否会在这些渠道之间切换。其次，Mamikos 无法将其应用程序和网站的用户行为反馈纳入其营销传播中。因此，他们向用户发送有关可用属性的通用通信。他们的目标是转向更加个性化的方法来吸引用户。
解决方案
为了应对这些挑战，Mamikos 寻求一个能够分析不同阶段的用户行为、了解用户旅程中用户流失情况并根据用户行为提供个性化沟通以提高参与度的平台。他们选择 MoEngage 平台，因为它在单一平台中提供分析、参与和个性化。 Mamikos 使用 MoEngage 的开放分析功能将来自 Google Data Studio 和 Mamikos App Analytics 的数据集成到一个仪表板中。然后，这些统一的数据在其接触点（网络和应用程序）之间进行分类，这有助于他们解释不同渠道上的用户行为，并使用 MoEngage 的分析漏斗将其映射到用户旅程中。 Mamikos 还确定了用户旅程中出现显着下降的两个阶段，并利用这些数据将其通用通信修改为更相关、个性化的参与策略。他们实施了全渠道营销策略，并利用 MoEngage 的电子邮件营销活动、应用程序推送通知、网站网络推送以及社交定位连接器。
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