Iris > 实例探究 > 汇聚众多:锐步 (Reebok) 为 JJ Watt III 鞋款推出的大胆活动

汇聚众多:锐步 (Reebok) 为 JJ Watt III 鞋款推出的大胆活动

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适用行业
  • 零售
适用功能
  • 销售与市场营销
服务
  • 培训
关于客户
挑战
锐步希望在拥挤的鞋类市场上推出他们的第三款签名鞋,但没有任何独特的产品创新。
解决方案
精心策划了一场名为“Made Of Many”的活动,展示 JJ Watt 的旅程以及新鞋应对逆境的能力。为社交、零售和在线平台创作了一部英雄电影和各种资产。
运营影响
  • The 'Made Of Many' campaign provided Reebok with a fresh and compelling way to launch the JJ Watt III in a crowded footwear market. The campaign not only highlighted the shoe's features but also connected it with the inspiring journey of JJ Watt, making it more than just an endorsed product. This approach helped Reebok to resonate with their target audience and stand out in the market. The use of various assets across different platforms also ensured a wide reach for the campaign.

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