Macy’s Directs Millennial Traffic with TIBCO Cloud API Management
公司规模
1,000+
地区
- America
国家
- United States
产品
- TIBCO Cloud API Management
- TIBCO Cloud Mashery
- TIBCO Cloud API Management - Local Edition
技术栈
- RESTful services
- API management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
Macy’s is a well-known American department store chain with a rich history dating back to 1858. The company operates numerous stores across the United States and has a significant online presence. Macy’s is committed to providing an exceptional customer experience, both in-store and online. The company has a strong focus on innovation and technology to meet the evolving needs of its customers, particularly the millennial market. Macy’s aims to be a leader in the retail industry by leveraging advanced technologies to enhance customer satisfaction and drive sales.
挑战
Macy’s needed to adapt to the increasing mobile traffic and provide a seamless mobile experience. The company faced challenges with optimizing their mobile site, which was not frequently used due to slow speeds and lack of optimization. The impact of not resolving these issues would be dissatisfied customers, decreased brand identity, lower sales, and higher customer turnover.
解决方案
Macy’s implemented TIBCO Cloud API Management to develop innovative mobile application features aimed at the millennial market. The solution included building lightweight APIs using modern, high-speed RESTful services to deliver data quickly to customers. Macy’s also integrated social networks and introduced features like image search within their mobile app. TIBCO Cloud API Management provided Macy’s with the ability to monitor API usage, quickly release documentation to developers, and ensure security through key management. TIBCO Professional Services facilitated the adoption of TIBCO Cloud API Management - Local Edition, which operates behind Macy’s firewall, enhancing the speed and efficiency of their internal applications.
运营影响
数量效益
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