Life Time 与 Domo 携手推动健康生活和健康商业
公司规模
1,000+
地区
- America
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Life Time 是一家全渠道健康生活方式公司，已运营 30 年。该公司致力于帮助其会员过上健康快乐的生活。它在北美经营着近 160 个运动俱乐部，并提供领先的健身应用程序。Life Time 还举办了 30 多场大型体育赛事，并拥有优质的联合办公空间和多功能豪华住宅社区。该公司的长期愿景是成为市场上最知名的健康品牌，并旨在利用数据帮助其会员在生活的每一个接触点和每一个方面都变得更健康。
挑战
Life Time 是一家健康生活方式公司，在应对疫情带来的运营困难的同时，该公司面临着管理多个类别快速增长的挑战。该公司已扩展其数字产品，在其应用程序上提供点播和直播健身课程、健康讲座、虚拟教练、冥想和面对面课程注册。然而，它需要一种方法来分析应用程序生成的数据，以便更好地了解其会员及其目标。此外，Life Time 还在努力应对复杂的电子表格驱动的财务报告流程，该流程非常耗时，几乎没有时间进行数据分析。
解决方案
Life Time 与 Domo 合作，管理其品牌的快速增长，并应对疫情期间经营线下业务的挑战。Domo 的 BI & Analytics 产品用于分析 Life Time 扩展的数字产品所产生的数据。这些数据被带入 Domo 供高管进行分析，使公司能够更明智地决定提供哪些课程和新服务。Domo 还帮助 Life Time 直观地了解人们如何使用该应用程序以及他们何时停止参与，从而使团队能够优化程序以确保人们保持参与度。对于财务报告，Domo 用于自动实时将财务数据添加到平台，使管理人员能够每天而不是每周访问见解。
运营影响
数量效益
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