使用社交媒体来确定潜在客户并增加销售量
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 设备与机械
适用功能
- 质量保证
- 销售与市场营销
用例
- 泄漏与洪水监测
- 时间敏感网络
服务
- 系统集成
- 测试与认证
关于客户
Convert 是一家初创公司，通过电子邮件通讯订阅者、网络研讨会注册者和试用帐户注册来收集潜在客户。他们的销售团队规模较小，无法处理收到的大量潜在客户。
挑战
Convert 面临的挑战是，他们的销售团队收到了大量潜在客户，但他们无法有效地筛选和跟进所有潜在客户。
解决方案
Convert 使用 Zapier 集成平台实施了一个解决方案，将其潜在客户开发渠道连接到 Nimble，这是一种可提取联系人社交媒体数据的 CRM。这使他们能够根据社交媒体资料确定潜在客户的资格，并优先考虑后续行动。
运营影响
数量效益
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