Gong > 实例探究 > 利用收入智能提高销售业绩:Sparrow 案例研究

利用收入智能提高销售业绩:Sparrow 案例研究

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技术
  • 应用基础设施与中间件 - 中间件、SDK 和库
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 教育
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
  • 虚拟培训
服务
  • 培训
关于客户
Sparrow 是一家总部位于旧金山的初创公司,成立于 2018 年,专门从事员工休假管理。该公司提供的解决方案结合了无缝自动化和专家服务,可以处理美国和加拿大的各种类型的休假。 Sparrow 的解决方案旨在让员工无压力地离职,同时节省团队和员工的时间和成本。该公司正处于成长阶段,大力投资技术以变得更加灵活和智能。尽管是一家早期公司,Sparrow 在技术方面的投资比一家价值 60 亿美元的上市人力资源科技公司多出约 3 倍。该公司预计明年规模将扩大一倍或三倍。
挑战
Sparrow 是一家成立于 2018 年的旧金山初创公司,在管理和优化销售和营销流程方面面临着重大挑战。该公司专门从事员工休假管理,但由于缺乏记录或分析员工谈话的系统而陷入困境。这导致团队花费宝贵的时间来回顾和重新安排会议,以确保所有成员都能参加。该公司还面临着保持销售团队更新和培训的挑战,特别是在产品和业务不断发展的快节奏初创环境中。事实证明,召开会议、手工记笔记和安排后续会议的传统方法效率低下且耗时。
解决方案
Sparrow 求助于收益情报平台 Kong 来解决他们的挑战。 Kong 允许 Sparrow 捕获、转录、注释和共享销售电话,从而提供简化的培训和入职体验。该平台的呼叫库和片段等功能使公司能够收集、分类和共享呼叫的特定部分以用于培训目的。这使得销售人员无需坐在整个电话或会议中来收集重要信息。事实证明,Gong 是招聘和入职新代表和客户经理的宝贵工具。该平台用于与潜在候选人分享销售流程、通话格式和接触潜在客户的方法的记录。一旦受聘,新的销售代表就会获得一个包含介绍性通话录音的Gong 通话库,以帮助他们开始工作。该平台还帮助 Sparrow 简化了内部沟通和协作,节省了在会议和通话期间和之后记笔记和确认信息所花费的时间和精力。
运营影响
  • The implementation of Gong has brought about significant operational improvements at Sparrow. The platform has not only streamlined the company's sales and marketing processes but also improved their workflow, enabling the team to work smarter and more effectively. The platform's simplicity and ease of use have been appreciated by the team, with marketers, sales development reps, and account executives finding it easy to use even without training. Gong has also proven to be a valuable tool for knowledge sharing, driving exponential sales enablement. The platform's impact has been noticed across the company, and it is expected that other departments will also find ways to use Gong in the future. The use of Gong has also enhanced Sparrow's conversations with prospects, allowing them to move to the next step faster instead of repeating their sales pitch.
数量效益
  • Sparrow saved significant time previously spent on recapping and rescheduling meetings.
  • The company saved time and energy previously spent on note-taking and confirming information during and after meetings and calls.
  • Within six months of using Gong, Sparrow's win rates started increasing.

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