Appier > 实例探究 > 通过 AI 个性化增强客户体验:Funshop 案例研究

通过 AI 个性化增强客户体验:Funshop 案例研究

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技术
  • 网络安全和隐私 - 入侵检测
适用行业
  • 电子商务
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 牲畜监测
关于客户
Funshop 是韩国的一个在线品牌,旨在为其客户提供独特且有趣的购物体验。他们提供各种各样的产品,包括稀有和怀旧的物品。
挑战
在竞争激烈的电子商务行业,Funshop 需要收集更多有关客户行为和兴趣的信息,以执行有效的个性化服务。
解决方案
Funshop 与 Appier 合作,使用人工智能个性化云 AIQUA 收集现场行为数据并为个性化营销活动创建目标细分。 AIQUA 还支持通过个性化内容进行重定向。
运营影响
  • The implementation of AIQUA significantly improved Funshop's customer engagement and retention. The solution's ability to collect and analyze on-site behavior data allowed Funshop to refine its target segments and send out increasingly personalized EDMs. This resulted in higher open rates and click-through rates. Furthermore, the use of trigger-based push notifications for retargeting customers who viewed a product but did not purchase led to higher conversion rates. The RFM analysis also enabled Funshop to better retarget and send out appropriate information that would resonate with each group of customers, thereby making the most of each marketing outreach.
数量效益
  • The average open rate of 34 EDM campaigns reached 33%
  • The click-through rate (CTR) for the EDM campaigns was 31%
  • The personalized push notifications achieved a CTR of 43%

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