利用位置智能打击全球乱扔垃圾：菲利普莫里斯国际公司案例研究
适用行业
- 回收与废物管理
关于客户
菲利普莫里斯国际公司是一家领先的国际烟草公司，拥有来自世界各地的约 73,500 名多元化员工队伍。该公司致力于尽快用无烟产品取代香烟。作为企业社会责任的一部分，他们发起了一项名为“我们的世界不是烟灰缸”的全球倡议，以解决乱扔烟头的问题。他们的目标是增加人们对清洁活动的参与，并提高人们对当地社区乱扔垃圾问题的认识。
挑战
领先的国际烟草公司菲利普·莫里斯国际公司 (Philip Morris International) 面临着烟头成为世界上乱扔垃圾最多的物品的挑战，每年丢弃 4.5 万亿个烟头。作为“我们的世界不是烟灰缸”全球倡议的一部分，他们的目标是扩大参与清洁活动的规模和范围。他们还希望提高人们对当地社区乱扔垃圾问题的认识，尤其是乱扔烟头的问题。挑战在于问题的严重性、对垃圾热点地区准确数据的需求以及有效监测反乱扔垃圾活动影响的要求。
解决方案
为了应对这一挑战，菲利普莫里斯国际公司与 Litterati、Cortasia 和 CARTO 合作，实施数据驱动的方法来打击乱扔垃圾的行为。该方法包括评估全球烟蒂乱扔现象的发生率、识别乱扔垃圾的热点地区以及监测反乱扔垃圾活动的影响。 CARTO 之前与 Litterati 的合作使菲利普莫里斯国际公司能够快速利用他们的组合技术。该技术用于收集有关乱扔烟头的行为见解、绘制问题区域并降低未来风险。该解决方案提供了一个全面的、数据驱动的策略来解决全球乱扔烟头的问题。
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