Iris > 实例探究 > 昌啤酒：拥抱泰国文化，追求完美

昌啤酒：拥抱泰国文化，追求完美

适用功能

关于客户

客户 Chang Beer 是一个泰国啤酒品牌，希望将自己定位为植根于泰国文化和传统的真正的泰国啤酒。

挑战

对于最新的 Chang Beer 活动，面临的挑战是建立品牌信誉并引入 Lamiat 概念，这是一种鼓励以不同方式看待事物并追求完美的泰国哲学。

解决方案

为了应对这一挑战，Chang Beer 聘请了屡获殊荣的电影导演 Satit Kalawantavanich 和崭露头角的插画家 Chatchanok Wongvachara。他们共同打造了一场宣传活动，展示了该品牌的传承、传统和独特的泰式酿造方法。

运营影响

The campaign successfully established Chang Beer as the de-facto Thai beer, steeped in heritage, tradition, and a brewing method that is distinctively Thai. It effectively communicated the concept of Lamiat, a philosophy that is central to Thai culture and the brand itself. The campaign also showcased the brand's commitment to continuous refinement and perfection, both in its products and its advertising strategies. By leveraging a combination of traditional advertising, digital platforms, and social media, the campaign was able to reach a wide audience and resonate with consumers on a global scale.

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