利用创造力和社会参与来提高电子商务品牌知名度
适用功能
- 销售与市场营销
用例
- 资产跟踪
关于客户
本案例研究中的客户是 Asphalt Kingdom 和 Candy Direct。 Asphalt Kingdom 是沥青和沥青相关产品的领先供应商，为住宅和商业应用提供全面的解决方案。尽管他们拥有广泛的产品范围和行业专业知识，但他们仍在努力吸引有效搜索引擎优化所需的在线流量和反向链接。 Candy Direct 是一家专门销售散装复古和怀旧糖果的电子商务网站。他们的博客上没有现有内容，正在寻求提高品牌知名度，并将自己打造成散装糖果购买的首选来源。
挑战
Asphalt Kingdom 和 Candy Direct 这两个电子商务品牌正在努力提高在线知名度和参与度。沥青王国是沥青和沥青相关产品的领先供应商，没有获得在搜索结果中排名良好所需的流量或反向链接的质量和数量。他们需要强大、自然的链接回其网站，以提高整体 SEO 健康度，并最终提高收入。 Candy Direct 是一家销售散装复古/怀旧糖果的电子商务网站，其博客上没有内容，需要提高作为散装糖果首选来源的品牌知名度。他们的目标是为潜在客户创建一个丰富而有趣的博客内容库。
解决方案
对于《沥青王国》，采用了一种基于内容营销的链接建设的创造性方法。该策略涉及针对不同的客户角色和人口统计数据，提供具有吸引力且与他们相关的内容。开发了一款以 3D 粉笔艺术为特色的 Linkbait 作品，它很有趣、出人意料，并且有可能引起社交媒体的轰动。对于 Candy Direct 来说，内容的缺失为关键词研究、创意头脑风暴和其他可能性打开了大门。我们编写了一篇多位专家的文章，采访了来自世界各地的糖果造型师，探讨糖果自助餐如何为活动增添活力。还实施了一项社交参与策略，包括一场猜罐子里糖豆数量的竞赛，以赢取现金，强化了该品牌的怀旧/复古糖果主题。
运营影响
数量效益
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