Leroy Merlin Combines DIY Ingenuity with Powerful Location Analysis
公司规模
Large Corporate
地区
- Europe
国家
- France
产品
- CARTO’s location intelligence platform
- Customizable applications
技术栈
- Data Visualization
- Location Data Analysis
- Cloud Computing
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 需求计划与预测
服务
- 数据科学服务
- 系统集成
关于客户
Founded in 1923, French-based Leroy Merlin is a prominent global home improvement retailer with over 300 locations across 13 countries and five continents, and hundreds of millions of dollars in revenue. Besides the traditional home improvement products, Leroy Merlin focuses on six sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration, in addition to their free delivery services. To ensure the right product offerings on the floor at any given time, Leroy Merlin needed to not only sense changes in selling patterns, but quickly translate that intelligence into a series of decisions that go up the supply chain.
挑战
Leroy Merlin, a global home improvement retailer, needed to sense changes in selling patterns and quickly translate that intelligence into a series of decisions that go up the supply chain. Most decisions were made from headquarters, including the analysis of market areas, zones of influence, and distribution areas. This required executives and managers to know when and how much to ramp up or cut back on production, and where to distribute. It also meant choosing the right combination of transport modes to balance the urgency of delivery costs. Leroy Merlin found aggregating the data for key decisions an arduous and time-consuming task. To unify these data sources into a coherent and complete picture, managers created a seamless real-time reporting visualization to introduce precise predictive demand planning capabilities with a goal to share geomarketing and geolocalized data among store managers, marketing and business development departments, and executives.
解决方案
Leroy Merlin partnered with Web Geo Services, cross-industry specialists in the design and implementation of location strategies, to enlist CARTO for building a solution oriented location application. The CARTO application enabled the geographic representation of business indicators and other areas of interest by incorporating data from external providers and open data portals, made for easy implementation, adoption, and development. CARTO’s location intelligence platform and customizable applications aid in the analysis of location data with easy integration of existing data sources and third party platforms. CARTO functions in the cloud and through on-premises implementation to meet the demanding requirements of business teams. The CARTO Platform and APIs were developed and brought to life for the web, facilitating easy, fast, and powerful integrations. CARTO offers seats for as many users as needed, with an approachable map editor interface for a better and more interactive user experience.
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