Qlik > 实例探究 > Leading Russian retail chain benefits from interactive analysis of its financial and marketing data in QlikView

Leading Russian retail chain benefits from interactive analysis of its financial and marketing data in QlikView

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公司规模
1,000+
地区
  • Europe
国家
  • Russia
产品
  • QlikView
技术栈
  • SAP
  • Oracle 10
  • SQL Server
  • Access
  • Excel
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 实时分析
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 零售
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 数据科学服务
  • 系统集成
关于客户
Trade House Kopeyka is a leading national discount retailer in Russia. The retail chain includes over 600 stores in 196 cities and towns across 25 regions of the Russian Federation. It has more than 700 Russian and international suppliers and carries a mix of products, 90% of which are produced in Russia. In 2009, the retail chain's revenue was 57.5 Billion Rubles. The company employs over 10,000 people and is headquartered in Moscow. The company had been generating its analytical reports using data from several disconnected real-time systems for accounting, SAP, Gestori and others.
挑战
Trade House Kopeyka, a leading national discount retailer in Russia, was facing difficulties in generating analytical reports due to the use of several disconnected real-time systems for accounting, SAP, Gestori and others. The generation of complex reports was extremely slow, leading to untimely business decisions. The company was unable to consolidate information quickly and effectively without a robust Business Intelligence (BI) tool. The data from multiple source systems often did not match, leading to inconsistencies. From a technical perspective, Kopeyka needed to reduce the data load on the real-time systems and free them from processing analytical queries and report generation.
解决方案
Kopeyka chose QlikView as the BI platform and ATK Consulting Group as their solution supplier and implementation partner in the project. QlikView's in-memory technology and associative data model allowed for the storage and processing of information to be very easy. This was exactly what Kopeyka needed when dealing with large data volumes. In addition, with QlikView, Kopeyka managed to avoid having to create an intermediate data warehouse, which saved them time and money. ATK Consulting Group created a data model that met all of the requirements in the complex retailing structure, developed a methodology for defining Key Performance Indicators (KPIs), built a system that visualized KPIs from different analytical perspectives and provided a framework to verify the quality and accuracy of information coming from multiple source systems.
运营影响
  • More efficient use of disparate data
  • Enabled detailed information analysis
  • Faster reaction to new trends and patterns in consumer behavior
  • Users use data more efficiently
  • Improved efficiency of marketing campaigns and customer relationship management
数量效益
  • 65-70% faster report generation
  • Decreased the time of response to an information query by 98.6%

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