Leading PC manufacturer enhanced forecast accuracy and campaign attribution accuracy with analytical measurement system
公司规模
1,000+
地区
- America
国家
- United States
产品
- Eloqua
- Salesforce
- Adobe Marketing Cloud
- SAP
技术栈
- Big Data
- Data Visualization
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 预测性维护
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
关于客户
The customer is a leading US PC manufacturer operating in the Information Technology industry. They have a significant presence in the market and are known for their innovative products and solutions. The company has a large customer base and a wide range of products, making them a major player in the industry. They have a dedicated team for relationship marketing and B2B initiatives, and they use a CRM database for managing their customer data. However, they were facing challenges in attributing campaign measurement success KPIs and needed help with reporting, attribution, and analysis of ROI from their B2B marketing initiatives.
挑战
The client, a leading US PC manufacturer, was struggling to attribute campaign measurement success KPIs across the board and wanted immediate help with proper reporting, attribution and analysis of ROI arriving from their B2B marketing initiatives. The existing CRM database used by the relationship marketers and B2B team had a good deal of non-standardized / unstructured data formats that needed to be cleaned. After completing the first two objectives, they also requested that the cleansed data be used as input to launch targeted digital campaigns.
解决方案
The Blueocean Market Intelligence team set up an analytics hub consisting of data warehouse specialists, data visualization specialist and digital scientists. A series of workshops were conducted to understand business activities to define KPIs for success parameters. The team integrated several data sources such as Eloqua, CRM (Salesforce), web metrics (Adobe Marketing Cloud), sales data (SAP) and agency data (media spends and budgets). Consulting was provided to re-structure the digital tracking to capture required metrics and the existing BI and data integrations process was redesigned for more accurate tracking on RM / B2B marketing initiatives. The team conceptualized, designed and implemented a Big Data platform with proprietary technology stack to drive on demand, real-time dashboards and insights.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Remote Monitoring & Predictive Maintenance App for a Solar Energy System
The maintenance & tracking of various modules was an overhead for the customer due to the huge labor costs involved. Being an advanced solar solutions provider, they wanted to ensure early detection of issues and provide the best-in-class customer experience. Hence they wanted to automate the whole process.
Case Study
Remote Temperature Monitoring of Perishable Goods Saves Money
RMONI was facing temperature monitoring challenges in a cold chain business. A cold chain must be established and maintained to ensure goods have been properly refrigerated during every step of the process, making temperature monitoring a critical business function. Manual registration practice can be very costly, labor intensive and prone to mistakes.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Aircraft Predictive Maintenance and Workflow Optimization
First, aircraft manufacturer have trouble monitoring the health of aircraft systems with health prognostics and deliver predictive maintenance insights. Second, aircraft manufacturer wants a solution that can provide an in-context advisory and align job assignments to match technician experience and expertise.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Asset Management and Predictive Maintenance
The customer prides itself on excellent engineering and customer centric philosophy, allowing its customer’s minds to be at ease and not worry about machine failure. They can easily deliver the excellent maintenance services to their customers, but there are some processes that can be automated to deliver less downtime for the customer and more efficient maintenance schedules.
