LDB 集团：利用尖端的文本分析揭示客户洞察，从而产生真正的商业效益
公司规模
200-1,000
国家
- Worldwide
产品
- IBM SPSS Modeler Premium
- IBM SPSS Statistics
技术栈
- Text Analytics
- Data Analysis
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 汽车
- 消费品
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
关于客户
LDB 集团是一家专门帮助客户更好地了解客户需求和愿望的公司。该公司为各种规模和行业的企业提供服务，专注于调查客户体验并确定需要改进的领域。LDB 集团在全球各地拥有约 500 名员工。其主要服务之一是调查客户体验并确定需要改进的领域。该公司服务于包括汽车行业在内的广泛行业。
挑战
LDB Group 专门帮助客户了解客户的需求和愿望。其主要服务之一是调查客户体验并确定需要改进的领域。当一位汽车行业的客户要求 LDB Group 研究客户满意度时，该公司看到了向更多客户提供类似服务的巨大潜力。然而，挑战在于扩展流程以更有效地处理信息。该公司意识到，如果将客户满意度调查作为一项新的分析服务推出，它可以为现有客户提供额外的价值，并提供更有价值的产品来吸引新业务。
解决方案
LDB Group 决定部署 IBM® SPSS® Modeler Premium，这是一个功能强大的分析平台，具有最先进的文本挖掘功能。当汽车修理厂客户参与满意度调查时，结果会自动发送到 IBM 解决方案。然后，该软件会分析反馈，以了解客户对所获服务满意或不满意的原因。最重要的是，它使 LDB Group 能够找出任何改进机会。LDB Group 还使用 IBM SPSS Statistics 分析软件，通过执行聚类分析来更深入地探究调查反馈，以了解客户体验的不同部分如何相互关联。
运营影响
数量效益
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