lastminute.com 利用 Cloudinary 让度假套餐看起来更逼真
公司规模
1,000+
地区
- Europe
国家
- Switzerland
产品
- Cloudinary
技术栈
- Cloudinary API
- Content Management System (CMS)
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
lastminute.com 是欧洲领先的在线旅游和休闲零售商，由 lm 集团运营。该公司的使命是成为最相关、最鼓舞人心的旅游公司，致力于丰富旅行者的生活。lastminute.com 及其 1,200 名员工期待为访客提供全面、鼓舞人心的旅游相关产品和服务。lastminute.com 是一家上市公司，在瑞士证券交易所上市，股票代码为 LMN。该公司通过公司网站、社交媒体和广告以及电子通讯推广其产品，图片数量超过 120,000 张。
挑战
lastminute.com 是一家领先的欧洲在线旅游和休闲零售商，它面临着管理跨多个团队和存储库的 120,000 多张图片的挑战。该公司一直在将 Cloudinary 用于特定用例，例如由技术团队管理的酒店图片。与此同时，一个专门负责手动资产管理的团队使用不同的 DAM 提供商进行编辑。另一个挑战是修改新活动的图片是一项耗时的任务。这个过程可能需要数周时间，这限制了 lastminute.com 快速启动新活动的能力，这些活动将让度假者利用限时优惠。
解决方案
lastminute.com 利用 Cloudinary 维护集中式媒体库和数字资产管理 (DAM)。Cloudinary 还使 lastminute.com 能够自动进行图像转换，从而提高其平台之间的一致性并更快地启动新活动。使用 Cloudinary，lastminute.com 可以安全地从各种来源上传资产。然后，他们可以使用基于 AI 的标签和元数据来组织图像，使其易于搜索。借助 Cloudinary 的 API，lastminute.com 可以轻松集成这两个系统并自动化以前手动且耗时的媒体工作流程。该公司在推出限时抢购产品时特别使用了此功能，该产品提供限时特制的旅行优惠。
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