大型销售和营销服务公司
公司规模
1,000+
地区
- America
国家
- United States
产品
- Birst Networked BI
技术栈
- Data Analytics
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 消费品
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
客户是消费品包装行业领先的销售和营销服务公司。该公司是 CPG 制造商和零售商之间的枢纽，帮助 CPG 客户将产品进出商店。该公司的专业知识涵盖各种渠道，包括杂货店、大众、俱乐部、药店、便利店和家装渠道。作为 CPG 制造商和零售商之间的“中间人”，该公司收集并生成大量数据。
挑战
该公司是消费品包装行业领先的销售和营销服务提供商，希望为客户提供增值数据服务。该公司旨在提供产品类型、品牌、地区、活动、库存和销售的分析。目标是为客户创造增值服务，让制造商了解销售率，让零售商了解产品销售、适合度、购买倾向等。技术挑战包括管理 10,000 家商店中 1000 多个品牌之间各种因素的数据关系、近乎实时的日内数据处理需求，以及满足 1000 多名需要易于使用信息的最终用户的需求。
解决方案
该公司之所以选择 Birst Networked BI，是因为它能够快速消除新的客户环境。它还提供了企业规模和价值实现速度，以及数千名非分析用户的易于使用的仪表板。该解决方案帮助该公司为客户提供增值数据服务，让制造商了解销售率，让零售商了解产品销售、适合度、购买倾向等。
运营影响
数量效益
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Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
