大型婚礼新闻和灵感出版商
公司规模
1,000+
地区
- America
国家
- United States
产品
- Birst
技术栈
- Tableau
- Birst Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
该公司是一家领先的在线出版商，服务于婚礼市场。它通过其各种网站提供与婚礼相关的内容、策划工具和在线注册服务。该公司还制作品牌视频和移动内容以及杂志。该公司发展迅速，需要一种敏捷的方式来支持内部员工和外部客户，涵盖多种收入来源。该公司的目标是支持所有业务线的内部用户和客户的自助分析，并了解不同网络资产的广告和注册交易的表现。
挑战
该公司是一家快速发展的在线出版商，服务于婚礼市场。它通过其各种网站提供与婚礼相关的内容、策划工具和在线注册服务。该公司还制作品牌视频和移动内容以及杂志。该公司需要一种敏捷的方式来支持多个收入来源的内部员工和外部客户。目标是支持所有业务线的内部用户和客户的自助分析，并了解不同网络资产的广告和注册交易的表现。技术挑战包括跨多个业务线的截然不同的数据模型和计算指标、数据处理和增量负载的严格性能 SLA 以及 UX 要求：仪表板、像素完美报告、嵌入式分析和 Tableau 集成。
解决方案
该公司之所以选择 Birst，是因为其在受管控的数据发现和帮助最终用户混合数据源方面的能力位居榜首。Birst 能够深入研究每条业务线，并提供全面的企业级指标。Birst 的自适应用户体验满足了各种 UX 需求，并简化了与 Tableau 的集成。该解决方案使用户能够轻松进行分析并推动战略决策，同时保持数据管控。
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