Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights
公司规模
1,000+
地区
- America
国家
- United States
产品
- Amazon S3
- Talend
- Tableau
- Qlikview
技术栈
- Big Data
- Data Integration
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据交换与集成
- 基础设施即服务 (IaaS) - 云存储服务
适用功能
- 商业运营
用例
- 质量预测分析
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
The customer is a leading US PC manufacturer operating in the Information Technology industry. The company had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. The company operates in different geographic regions (GEOs), each of which was using its own reporting and insights techniques and methodologies to keep track of changing business patterns. The company sought to drive more accountability and consistent reporting practices by requiring data from different sources to reside in a single platform where reporting, BI, and insights would reside.
挑战
The client, a leading technology company, had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. Until this initiative was planned and launched, different geographic regions (GEOs) teams were using their own reporting and insights techniques and methodologies to keep track of changing business patterns. To drive more accountability and consistent reporting practices, the client specifically required data from different sources to reside in a single platform where reporting, BI, and insights would reside.
解决方案
Blueocean Market Intelligence conducted a series of workshops to understand different data sources, the significance of business unit KPIs and metrics, closely watched numbers by GEOs, workflow management for all the varied data sources, and a common primary identifier to connect different customer touchpoints under one single source of truth. They created a data source and process blueprint that was used as the reference guide for implementation and deployment of the Big Data platform. Blueocean Market Intelligence set up a global delivery center with a team of Big Data specialists and business analysts to drive seamless transition between business and technical requirements. After client approval, the team set up a proprietary technology stack based on different technology arms (e.g – APIs) to drive different extraction procedures, Amazon S3 for storage, Talend solution for data classification and ETL processing, and a combination of Tableau / Qlikview for reporting business KPIs and metrics.
运营影响
数量效益
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