Iris > 实例探究 > Self/Less x 兰博基尼体验:吸引新一代粉丝

Self/Less x 兰博基尼体验:吸引新一代粉丝

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适用功能
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
关于客户
客户是豪华汽车制造商兰博基尼。
挑战
兰博基尼希望扩大其在线社区和影响力,同时吸引新一代粉丝。
解决方案
兰博基尼与 Focus Features 合作,打造了 Self/Less x 兰博基尼体验,这是一个数字系列,旨在挑战有影响力的人采用新的身份。
运营影响
  • The Self/Less x Lamborghini Experience was a unique and innovative marketing strategy that allowed Lamborghini to engage with a new generation of fans in a unique and exciting way. By creating an immersive experience, the company was able to generate buzz and excitement around the brand, and encourage participants to share their experiences on social media. This not only helped to grow Lamborghini's online community, but also increased the brand's visibility and reach. The strategy also showcased Lamborghini's commitment to innovation and creativity, further strengthening its reputation in the industry.

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