LA MODA BrAziLiAn FAshiOn BrAnD Gets A PrODuctiOn MAkeOver
公司规模
Large Corporate
地区
- America
国家
- Brazil
产品
- Lectra Diamino
- Lectra Optiplan
- Lectra Vector
- Lectra Modaris
- Lectra Kaledo
技术栈
- Marker Making Solution
- Cut-Order Planning Solution
- Patternmaking Solution
- Cutting Machine
- Product Lifecycle Management Solution
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
技术
- 功能应用 - 制造执行系统 (MES)
- 功能应用 - 产品生命周期管理系统 (PLM)
- 功能应用 - 远程监控系统
适用行业
- 服装
- 消费品
适用功能
- 商业运营
- 产品研发
- 质量保证
用例
- 工厂可见化与智能化
- 库存管理
- 自动化制造系统
- 预测性维护
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
La Moda is a prominent Brazilian fashion brand known for its high-end womenswear line, Lança Perfume. Founded in 1986, the company initially focused on childrenswear but shifted to women's apparel in 2006, leading to significant growth. Today, La Moda's products are sold in 1,900 retail outlets across Brazil, including 19 of its own stores and an e-commerce platform. The brand is recognized for its premium quality and innovative designs, aiming to position itself at the top of Brazil's fashion market. The company releases four main collections annually, each featuring 800 products, along with several mini-collections.
挑战
La Moda, a major player in Brazil's fashion industry, experienced rapid growth after shifting from childrenswear to women's apparel. By 2012, the company had grown 50 times its original size, producing over a million pieces annually. However, this rapid expansion led to operational inefficiencies, particularly in the cutting room. The company needed to update its processes to keep up with increased demand while maintaining high quality and cost-effectiveness. The challenge was to streamline production, reduce waste, and ensure quick turnaround times to stay competitive in the fast-paced fashion market.
解决方案
La Moda partnered with Lectra to enhance its production capabilities. The collaboration began with an in-depth consultation to identify inefficiencies in the cutting room. La Moda adopted Lectra's marker making solution, Diamino, and cut-order planning solution, Optiplan, to optimize fabric use and streamline production. The immediate results included a 30% increase in throughput and a 2% reduction in fabric consumption. Impressed by these outcomes, La Moda further invested in Lectra's Vector cutting machine and Modaris patternmaking solution. These tools improved the development process, making it faster and more agile, and ensured seamless communication between design and production stages.
运营影响
数量效益
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