欧莱雅：利用 IBM InfoSphere Master Data Management 提升业务价值
公司规模
Large Corporate
国家
- France
产品
- IBM InfoSphere Master Data Management
- IBM Watson Explorer
- IBM AIX
- IBM DB2
- IBM Power Systems
技术栈
- IBM InfoSphere Master Data Management
- IBM Watson Explorer
- IBM AIX
- IBM DB2
- IBM Power Systems
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 平台即服务 (PaaS) - 数据管理平台
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 消费品
适用功能
- 产品研发
- 质量保证
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
欧莱雅集团是全球领先的美容产品制造商。该公司在 130 个国家/地区拥有 28 个国际品牌，包括巴黎欧莱雅、卡尼尔、兰蔻、美宝莲和乔治·阿玛尼。2013 年，该集团的销售额达到 230 亿欧元。欧莱雅集团拥有 77,500 名员工，2013 年注册了 624 项专利。该公司为每个市场提供定制产品，以满足当地消费者的期望。这种方法在管理产品信息方面带来了巨大的内部挑战。欧莱雅的产品组合包含数千种国际产品，每种产品都使用 400 多个属性进行描述，从一般特征和尺寸到包装、成分和环境数据，并遵守监管和法律要求。
挑战
欧莱雅是全球领先的美容产品制造商，由于其产品组合庞大，且各部门和地理区域的标准和方法各不相同，因此在管理产品信息方面面临着巨大的内部挑战。该公司缺乏产品信息的单一真实来源，这妨碍了内部报告和规划，使编制法定报告变得更加困难，并直接影响了欧莱雅的效率。欧莱雅需要提高数据质量，并协调所有各方（从供应商到制造、分销和零售）的产品信息。这样做将有助于集团在正确的时间将正确的产品送到正确的地点，从而提高收入和盈利能力。
解决方案
欧莱雅与 IBM® Global Business Services® 合作部署了 IBM InfoSphere Master Data Management 和 IBM Watson Explorer。目标是设计、构建、推出和支持产品信息主数据的联合存储库。IBM 聘请了资深的 MDM 专家来实现预期价值。该计划的战略目标是从产品信息中获取价值。作为推动者，它旨在为产品信息提供单一事实来源和一致的参考点 — 无论是上游供应商，还是下游客户和消费者。该解决方案正在不断完善，并开始在部分欧洲和亚太国家的欧莱雅消费品和奢侈品部门推出，并即将在全球全面推出。
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