技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 零售
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 零售店自动化
关于客户
Kredivo 是一个数字支付平台,使电子商务买家能够申请并获得即时信贷资格并随时间偿还。使用 Kredivo 的商家可以通过向所有符合条件的买家提供两键结帐的销售点融资而受益。推出不到三年,Kredivo 已成为印度尼西亚增长最快、粘性最强的电子商务数字支付渠道之一。他们正在寻找吸引新用户、使用户能够在应用程序内完成交易以及利用现有应用程序用户来提升整体品牌和应用程序商店搜索引擎优化的方法。
挑战
Kredivo 是印度尼西亚快速增长的电子商务数字支付渠道,它面临着三个主要挑战。首先,他们很难吸引下载了 Kredivo 应用程序的新用户。其次,他们正在寻找使用户能够在应用程序内完成交易的方法。最后,他们正在探索如何利用现有的应用程序用户来提升整体品牌和应用程序商店搜索引擎优化。这些挑战对于他们的增长和客户保留战略至关重要,他们需要一个能够有效解决所有这些问题的全面解决方案。
解决方案
Kredivo 决定使用单一营销自动化平台 MoEngage 来解决其应用程序用户参与度挑战。 MoEngage 的 Push Amplification SDK 用于跟踪已发送的通知,并充当 GCM 的后备,以向发送失败的设备发送通知。这有助于改善推送通知的传递。为了影响转化,Kredivo 通过电子邮件向已批准分期付款的用户发送定制优惠和推送通知,鼓励他们在应用程序内购买新产品。根据年龄、性别、收入等用户属性设置独特的流程,以定制发送给细分级别用户的优惠和消息。此外,系统还会向已完成应用内交易的用户发送自动电子邮件,寻求 Play 商店和 App Store 的评分和反馈。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Airport SCADA Systems Improve Service Levels
Modern airports are one of the busiest environments on Earth and rely on process automation equipment to ensure service operators achieve their KPIs. Increasingly airport SCADA systems are being used to control all aspects of the operation and associated facilities. This is because unplanned system downtime can cost dearly, both in terms of reduced revenues and the associated loss of customer satisfaction due to inevitable travel inconvenience and disruption.
Case Study
IoT-based Fleet Intelligence Innovation
Speed to market is precious for DRVR, a rapidly growing start-up company. With a business model dependent on reliable mobile data, managers were spending their lives trying to negotiate data roaming deals with mobile network operators in different countries. And, even then, service quality was a constant concern.
Case Study
Digitize Railway with Deutsche Bahn
To reduce maintenance costs and delay-causing failures for Deutsche Bahn. They need manual measurements by a position measurement system based on custom-made MEMS sensor clusters, which allow autonomous and continuous monitoring with wireless data transmission and long battery. They were looking for data pre-processing solution in the sensor and machine learning algorithms in the cloud so as to detect critical wear.
Case Study
Cold Chain Transportation and Refrigerated Fleet Management System
1) Create a digital connected transportation solution to retrofit cold chain trailers with real-time tracking and controls. 2) Prevent multi-million dollar losses due to theft or spoilage. 3) Deliver a digital chain-of-custody solution for door to door load monitoring and security. 4) Provide a trusted multi-fleet solution in a single application with granular data and access controls.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations