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Iris > 实例探究 > 通过“肯德基精品中国”皇家桶最大限度地提高客户忠诚度

通过“肯德基精品中国”皇家桶最大限度地提高客户忠诚度

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关于客户
客户肯德基是一家快餐连锁店，在英国拥有 800 多家餐厅。他们有一个创新的国民忠诚计划，称为上校俱乐部。
挑战
我们面临的挑战是在哈里王子和梅根·马克尔婚礼前最大限度地发挥肯德基忠诚度计划的价值。
解决方案
解决方案是推出“肯塔基精品中国”皇家水桶，这是一款由英国优质骨瓷制成的限量版水桶，并举办一场仅限上校俱乐部会员的比赛。
运营影响
  • The 'Kentucky Fine China' Royal Bucket campaign was a huge success for KFC. It not only celebrated the royal wedding in a unique way but also significantly increased customer engagement and loyalty. The competition exclusive to Colonel's Club members saw a massive response with 102K entries in just the first 24 hours. The campaign also led to a significant increase in app downloads, further expanding KFC's digital reach. The campaign received extensive coverage from national and international media, further enhancing KFC's brand visibility and reputation.
数量效益
  • 102K competition entries, with 77K in the first 24 hours
  • 1.1 competition entries every second in the first 24 hours
  • 25K app downloads

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