Kennolyn Camps uses Olark to lower call volume and capture more leads
公司规模
11-200
地区
- America
国家
- United States
产品
- Olark
- HubSpot
技术栈
- Live Chat Software
- CRM Integration
- Email Drip Campaigns
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
适用行业
- 教育
- Professional Service
适用功能
- 销售与市场营销
服务
- 系统集成
- 培训
关于客户
In 1946, Kennolyn Camps was founded by two teachers, Max and Marion Caldwell, in the Santa Cruz Mountains of California. In a time where summer camps were mainly single-gender, the couple decided to create the first coed summer camp on the West Coast. Today, Kennolyn Camps is made up of three separate camps including day and overnight programs and an overnight program hosting about 2.4K campers each year.
挑战
In 2016, the directors at Kennolyn Camps decided to implement live chat onto their website to offer an alternative to phone support for families, assist with answering staffing questions during hiring seasons, and create another lead generation channel for camp enrollment. Their team wanted to be able to multitask handling multiple inquiries at once without families feeling pressured to pick up the phone. Before finding Olark, the camp was using a free live chat tool, but wasn’t thrilled with its look and limitations. After their team saw Olark on another summer camp’s website, they were impressed with how clean the chatbox looked and decided to give it a try.
解决方案
Kennolyn Camps implemented Olark live chat to offer an alternative to phone support, assist with staffing questions during hiring seasons, and create another lead generation channel for camp enrollment. Key features used include HubSpot integration for adding contacts and logging transcripts, pre-chat forms to capture visitor email addresses, offline message forms for inquiries during summer hours, and automation for targeted chat greetings. The automated greeter feature opens the chatbox after 30 seconds, and shortcuts are used to reply to frequently asked questions, making the team more productive.
运营影响
数量效益
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