Iris > 实例探究 > 推动商业回报：尊尼获加 (Johnnie Walker) 的 F1 赞助活动

推动商业回报：尊尼获加 (Johnnie Walker) 的 F1 赞助活动

技术

关于客户

本案例研究中的客户是尊尼获加 (Johnnie Walker)，该威士忌品牌已成为 F1 的官方威士忌。他们的目标是利用与 F1 的联系，并建立个人进步的品牌目标。

挑战

本案例研究重点关注尊尼获加 (Johnnie Walker) 与 F1 合作的赞助营销策略。面临的挑战是利用与 F1 的联系并提高商业回报。

解决方案

解决方案包括开展旨在提高商业回报的全球活动。该活动最初在英国推出，并与 TESCO 合作，为消费者提供赢得 Jenson Button 驾驶 McLaren 650S 驾驶大师班的机会。制作一部电影是为了让观众体验肾上腺素的高奖。

运营影响

The operational results of this campaign were significant. By offering a unique and exciting experience to consumers, Johnnie Walker was able to effectively leverage its F1 sponsorship and enhance its brand visibility. The campaign not only reached a wide audience, as evidenced by the high number of video views, but also created a strong association between the brand and the glamour and thrill of F1 racing. This innovative approach to sponsorship marketing not only drove commercial return but also reinforced Johnnie Walker's brand identity of personal progression and ambition.

数量效益

Over 270,000 video views were achieved, indicating a high level of engagement and reach for the campaign.