Metapack > 实例探究 > John Lewis Creates a Seamless Experience Across Bricks and Clicks

John Lewis Creates a Seamless Experience Across Bricks and Clicks

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公司规模
1,000+
地区
  • Europe
国家
  • United Kingdom
产品
  • MetaPack Manager
  • Intelligent Allocation
  • Automation
  • Data Analysis
技术栈
  • E-commerce platform
  • Barcode system
  • SMS and Email notification system
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 功能应用 - 库存管理系统
适用行业
  • 零售
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
John Lewis is one of the UK's largest omnichannel retailers, covering three core businesses: grocery retailing, department stores, and financial service protection products. Since its first opening in Oxford Street in 1864, John Lewis has grown to include 41 shops throughout the UK as well as a strong online offering. The company's goal is to seamlessly link online shopping with the traditional shop experience, while still providing exceptional service to customers. The company includes 41 John Lewis shops and 317 Waitrose supermarkets, and it was established in 1864 with its head office in London.
挑战
John Lewis, one of the UK's largest omnichannel retailers, aimed to seamlessly link online shopping with the traditional shop experience while still providing exceptional service to customers. The company pioneered its first click and collect service in 2008, enabling shoppers to choose from over 200,000 products on johnlewis.com for free delivery to local John Lewis or Waitrose shops. However, the company faced challenges in improving the cross-channel shopping experience, enabling click and collect ordering, streamlining the delivery of large products to customer addresses, and providing detailed tracking information.
解决方案
John Lewis adopted MetaPack Manager to address its needs. The implementation took just four weeks. The company now uses MetaPack’s configurable file import system to upload one order file daily. Carrier selection is confirmed and labels are printed in bulk or individually. Stores are able to access orders via the web by customer name, postcode, and order number. MetaPack informs the customer whether an order is waiting for despatch or in transit, and provides a wide range of status updates as the delivery is made. When the customer places an order online, it is processed and the items are picked from the warehouse. MetaPack then automatically determines whether the order should go via John Lewis’ own fleet or an alternative third-party carrier. As the fleet only track loads as a whole, MetaPack’s specially designed label and barcoding system ensures parcels can be identified and subsequently scanned into the store to confirm arrival.
运营影响
  • John Lewis can be assured its service is running smoothly and that customers are enjoying seamless cross-channel shopping.
  • Customer reaction has been extremely positive – they say that the convenience of local store pickup has greatly improved the shopping experience, especially given the seven- day late opening hours of many shops.
  • Thanks to consolidated shop deliveries, John Lewis has seen a drop in delivery failures and an improvement in operating costs.
数量效益
  • Click and collect sales – it is now the brand’s fastest growing delivery channel, representing over 40% of online delivery activity.

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