Cadence Design Systems > 实例探究 > 欧舒丹旗舰店开业及样品活动:提高认知度和参与度

欧舒丹旗舰店开业及样品活动:提高认知度和参与度

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技术
  • 基础设施即服务 (IaaS) - 云中间件与微服务
适用行业
  • 消费品
  • 零售
用例
  • 零售店自动化
关于客户
欧舒丹是一个享誉全球的美容品牌,提供富含普罗旺斯成分的感官天然美容产品。该品牌旨在为顾客在摄政街的旗舰店提供全面的美容服务和独特的体验。
挑战
欧舒丹是一个足迹遍布全球的美容品牌,希望提高其位于摄政街的新旗舰店的知名度并增加商店的客流量。他们还旨在教育消费者了解该品牌独特的整体美容产品和定位。
解决方案
Ambient 开展了一项引人入胜的抽样活动来实现目标。该活动包括在伦敦塔举行的引人注目的特技表演,在那里升空了一个完全品牌化的热气球。伦敦通勤者可以获得该品牌最畅销的护手霜样品,并免费乘坐伦敦品牌出租车前往新店。商店周边地区还开展了进一步的样品活动,消费者将收到样品和小金钥匙。这些钥匙让消费者有机会参观商店,看看他们是否持有可以打开价值 250 英镑的美容礼篮的“魔法”钥匙。
运营影响
  • The innovative sampling campaign and stunt at the Tower of London successfully raised awareness of the new L’Occitane store and its unique holistic beauty offerings. The campaign not only attracted attention but also engaged consumers in a unique way, offering them a chance to win a beauty hamper worth £250. The distribution of samples and golden keys effectively drove traffic to the store, with a significant number of consumers visiting the store to discover if they held the 'magic' key. The campaign also served to educate consumers about the brand's unique offerings, further strengthening the brand's positioning in the market.

数量效益
  • Over 4,000 samples were distributed to commuters in one day during the stunt at the Tower of London.

  • Nearly 7,500 keys were distributed during the three-day key and product sampling campaign.

  • The campaign achieved a redemption rate of over 15%, with consumers visiting the store to find out if they were the lucky winners of the hamper.

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