Iris > 实例探究 > GBBO 粘性但值得

GBBO 粘性但值得

适用功能

销售与市场营销

关于客户

客户 Tate & Lyle 是一家专门从事赞助、合作以及广告业务的公司。

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挑战

莱尔的金糖浆希望创建赞助标识，以不辜负英国烘焙大赛重返电视节目的宣传。

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解决方案

他们创造了一系列五秒和十秒的标识，以庆祝莱尔金糖浆的粘性和不可预测性。

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运营影响

The partnership between Lyle’s Golden Syrup and The Great British Bake Off proved to be a successful marketing strategy. The creative idents not only resonated with the audience but also effectively promoted the brand and its products. The campaign led to a significant increase in web traffic to Lyle’s site, with people looking for recipes and tips. Additionally, there was a substantial surge in online searches for Golden Syrup throughout the series. This indicates a heightened interest in the product and the brand, which could potentially lead to increased sales and revenue. The success of this campaign demonstrates the power of strategic partnerships and creative advertising in boosting brand visibility and engagement.

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数量效益

2X uptick in web traffic to Lyle’s site from people looking for recipes & tips.
46% surge in online searches for Golden Syrup throughout the series.

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