Iris > 实例探究 > Lake of Colour:通过体验式营销放大充满活力的生活信息

Lake of Colour:通过体验式营销放大充满活力的生活信息

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适用行业
  • 食品与饮料
关于客户
挑战
Campo Viejo 希望传达这样的信息:分享后生活会变得更加充满活力。
解决方案
在 Clapham Common 上创建了一家高级酒吧,客人可以通过葡萄酒调配课程了解葡萄酒的复杂风味,并品尝完整的 Campo Viejo 系列小吃。
运营影响
  • The #SummerofColour campaign was a successful experiential marketing strategy for Campo Viejo. It not only provided a unique and engaging experience for the visitors but also effectively amplified the brand's message. The event created a memorable and shareable experience for the visitors, which led to an increase in the brand's visibility and following on social media platforms. The sold-out wine blending sessions and the increase in social media followers indicate that the event was well-received by the visitors. The campaign also likely increased brand loyalty among the visitors and enhanced the brand's reputation as a provider of unique and engaging experiences.
数量效益
  • Attracted 3,000 visitors over four days
  • Sold 650 wine blending sessions
  • Achieved a 16% increase in followers across Instagram & Twitter

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