Iris > 实例探究 > 伸出援助之手:Carex 在 COVID-19 期间的社会影响力广告

伸出援助之手:Carex 在 COVID-19 期间的社会影响力广告

Iris Logo
适用行业
  • 消费品
适用功能
  • 销售与市场营销
关于客户
该客户是拥有 Carex 品牌的 PZ Cussons 公司。
挑战
当 Covid-19 来袭时,Carex 在英国各地的销量连续几周都被抢购一空,迫使该品牌关闭了广告,以免激怒消费者。
解决方案
Carex 的回应是将产量增加两倍,并向关键工人、老年人和无家可归者捐赠数百万台。他们发起了一项名为“伸出援助之手”的活动,向消费者展示幕后发生的事情。
运营影响
  • The operational results of Carex's response to the COVID-19 pandemic were significant. By tripling its production, the company was able to meet the increased demand for its products. The decision to donate millions of units to those in need not only supported the community during the crisis but also enhanced the brand's reputation. The 'Helping Hands' campaign effectively communicated the company's efforts to its consumers, fostering a sense of trust and loyalty. The campaign also demonstrated the company's adaptability in working under strict lockdown conditions and its commitment to its social responsibilities.
数量效益
  • Tripled production to meet increased demand
  • Donated millions of units to key workers, the elderly, and the homeless
  • Launched a successful advertising campaign across TV and VOD

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。