Iris > 实例探究 > Maplin 的电视宣传活动：让它发挥作用三倍

Maplin 的电视宣传活动：让它发挥作用三倍

技术

适用功能

关于客户

梅普林

挑战

马普林希望重现他们成功的电视广告活动，并使其效果加倍。

解决方案

开发了 3 x 10 英寸的剪裁，以强调 Maplin 作为技术服务和建议的首选商店。制作了一个衍生视频，以延长活动的寿命并添加有趣的视角。

运营影响

The innovative advertising strategy resulted in several qualitative benefits for Maplin. Firstly, it reinforced Maplin's position as a go-to store for friendly advice and service in the electronics retail market. The use of short, impactful videos helped to effectively communicate this message to the audience. Secondly, the fun spin-off video added a unique perspective to the campaign, making it more engaging and memorable for viewers. This likely contributed to increased brand recall and customer engagement. Lastly, the use of social media to seed the video helped to extend the longevity of the campaign. It allowed Maplin to reach a wider audience and engage with customers on a platform they frequently use, thereby enhancing customer relationships and brand loyalty.

数量效益

Increased spontaneous brand awareness from 2% to 9% through the initial TV campaign
The new campaign was designed to work three times harder than the previous one
The use of social media extended the reach of the campaign to a wider audience