实例探究 > Integrated Shoe Retailer Case Study

Integrated Shoe Retailer Case Study

公司规模

1,000+

地区

America

国家

United States

产品

First Insight Platform

技术栈

Real-time Consumer Insight Data
Lifecycle Pricing Information

实施规模

Enterprise-wide Deployment

影响指标

Customer Satisfaction
Productivity Improvements
Revenue Growth

技术

分析与建模 - 预测分析
分析与建模 - 实时分析
功能应用 - 产品生命周期管理系统 (PLM)

适用行业

消费品
零售

适用功能

产品研发
销售与市场营销

用例

需求计划与预测
补货预测

服务

数据科学服务
系统集成

关于客户

The Integrated Shoe Retailer is a large company with over 1,000 employees, specializing in the design, production, and sale of footwear. The company operates in highly competitive retail channels and has a diverse range of nameplates. They have been facing challenges in aligning their product design with evolving consumer style requirements, which has impacted their market share and sales. The company has traditionally relied on in-store testing methods that are expensive and inconsistent, leading to difficulties in making accurate product development decisions. They sought to improve their product development cycle by integrating real-time consumer insight data to better understand customer preferences and increase channel sales.

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挑战

The Integrated Shoe Retailer was losing market share in many of its highly competitive channels. They were having difficulty aligning evolving consumer style requirements with product design elements. For some of their nameplates, this limited their ability to sell into new retail channels or expand market share in existing channels causing downward pressure on margins. The Integrated Shoe Retailers’ current in-store testing method was expensive and largely dependent on sales-only feedback in a limited store setting. The company did not do any consumer testing for some nameplates. Where consumer testing was done, it was inconsistent due to the nature of testing in different stores, different ways. The company wanted to select the “right” assortment that resonated best with specific customers, enabling the Integrated Shoe Retailer to achieve higher channel penetration. They aimed to identify design elements that were saleable to customers identified with a specific channel because they understood that not all channel customers were the same.

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解决方案

First Insight provided the Integrated Shoe Retailer with investment guidance that enabled designers and merchants to make more accurate product development decisions based on direct-from-consumer valuation data. The speed and scale at which First Insight could generate preference and lifecycle pricing information on products showed a measurable improvement to their current testing methods. In as little as 72 hours, the Integrated Shoe Retailer had the ability to gain an accurate, forward-looking view of the most profitable products to produce for specific retail channels. This real-time consumer insight data allowed the company to select the right assortment that resonated best with specific customers, enabling higher channel penetration. The solution also helped identify design elements that were saleable to customers identified with a specific channel, understanding that not all channel customers were the same.

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运营影响

Increased sales and market share were directly related to customer-centric design choices provided by First Insight’s platform.
The improved process represented a multi-million dollar value proposition for the Integrated Shoe Retailer.
The company was able to make more accurate product development decisions based on direct-from-consumer valuation data.
The speed and scale of generating preference and lifecycle pricing information showed a measurable improvement to their current testing methods.
The company achieved higher channel penetration by selecting the right assortment that resonated best with specific customers.

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数量效益

In as little as 72 hours, the Integrated Shoe Retailer could gain an accurate, forward-looking view of the most profitable products to produce for specific retail channels.

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