Iris > 实例探究 > 彻底改变国家彩票：卡米洛特的市场研究策略

彻底改变国家彩票：卡米洛特的市场研究策略

适用功能

产品研发

关于客户

自 1994 年推出以来，Camelot 一直在运营国家彩票。从那时起，发生了很多变化，我们有了新的受众，他们更习惯在智能手机上玩《Candy Crush》，而不是玩国家彩票。

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挑战

卡米洛特游戏创新

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解决方案

市场研究策略

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运营影响

The operational results of this innovative approach were not explicitly mentioned in the case study. However, it can be inferred that this strategy allowed Camelot to tap into the creative ideas of a younger demographic, closely aligned with their target audience. By involving students in the development process, they were able to gain fresh perspectives and ideas that may not have emerged from their internal team. The 'Dragon’s Den' style pitch also ensured that the final game concept had the buy-in from senior executives, increasing the likelihood of its successful implementation and adoption.

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