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Iris > 实例探究 > 通过体验提高忠诚度：杰米的意大利案例研究

通过体验提高忠诚度：杰米的意大利案例研究

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关于客户
杰米的意大利餐厅是一家连锁餐厅。
挑战
Jamie's Italian 希望在不推出基于积分的奖励计划的情况下提高客户群的忠诚度。
解决方案
艾里斯根据经验、个人风格和金钱买不到的礼物制定了忠诚度商业策略。
运营影响
  • The operational results of this innovative loyalty strategy are yet to be seen as Jamie's Italian is still in the process of implementing it. However, the restaurant is optimistic about the potential benefits of this approach. By focusing on experiences and personal touches, Jamie's Italian is aiming to create a deeper connection with its customers. The exclusive gifts are expected to make the customers feel valued and appreciated, thereby promoting brand love and advocacy. The multi-touchpoint media plan and restaurant rollout guideline provided by Iris are designed to ensure a smooth and successful implementation of the strategy.

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