Iris > 实例探究 > 隐喻:Neve 卫生纸成功的社交媒体活动

隐喻:Neve 卫生纸成功的社交媒体活动

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适用行业
  • 造纸
适用功能
  • 销售与市场营销
关于客户
客户金佰利是一家专门从事内容和社交营销的公司。
挑战
Neve 卫生纸面临的挑战是证明它并不总是足以提供完整的浴室体验。
解决方案
一项名为“Metaphors”的社交媒体营销活动旨在推广 Neve 卫生纸与 Neve 湿巾的结合。
运营影响
  • The 'Metaphors' campaign was a resounding success, achieving significant operational results for Neve. The campaign not only increased awareness of the benefits of using Neve toilet paper and Neve Wipes together but also drove significant engagement with the brand. The film was viewed 20 million times, demonstrating its wide reach and the effectiveness of its message. The campaign also drove a significant amount of traffic to the brand's website, with 141,000 visits recorded during the campaign period. Furthermore, the campaign generated 311,000 interactions on social media posts, indicating a high level of engagement with the brand and its message. These results demonstrate the effectiveness of the 'Metaphors' campaign in achieving its objectives.
数量效益
  • 43.5% engagement rate within target
  • 141K visits to marcaneve.com.br during the campaign
  • 20M total video views

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