适用行业
- 零售
用例
- 零售店自动化
关于客户
本案例研究中的客户是位于不列颠哥伦比亚省的慈善组织 Telus World of Science 的 Science World。他们的使命是让当地社区参与科学技术并激发全省这些领域的未来领导力。他们致力于为客人提供互动和教育体验。对于他们的“Zoom Into Nano”展览,他们希望创建一款手机游戏,鼓励客人与展览互动并发现肉眼看不见的隐藏“纳米”物品。
挑战
Telus World of Science 的 Science World 是一家致力于吸引不列颠哥伦比亚省科学技术的慈善组织,希望为其展览“Zoom Into Nano”创建一款互动手机游戏。目的是鼓励客人探索和发现肉眼看不见的隐藏“纳米”物品。挑战在于如何设计游戏,让客人主动使用手机来增强他们的体验,而不是分散注意力。该游戏需要具有吸引力、具有教育意义,并且能够无缝地融入展览中。
解决方案
为了应对这一挑战,Science World 利用 BLE 信标和 Locatify 平台在博物馆内创建了一款互动教育“Zoom into Nano”主题寻宝游戏。该团队提出了在数字楼层地图上使用透明图像的创新想法。这使得宝藏位置对玩家来说是不可见的,然后玩家必须使用自动触发挑战的信标来探索展览。客户选择使用共享的 Locatify TurfHunt 寻宝应用程序。客户创建了楼层地图图形和透明 PNG 图像,这些图像作为站点覆盖在楼层地图上,但用户看不见,直到他们接近 iBeacon 触发挑战。该应用程序可在 Android 和 iOS 设备上从 Locatify App Store 和 Locatify Play Store 免费下载。
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