Informa's Use of Tableau for Data Visualization and Customer Interaction
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- Tableau
技术栈
- SQL Server
- Oracle
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 医疗保健和医院
适用功能
- 产品研发
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Informa is a large company with about £1 billion in revenue. It is the world's largest events and conferences business. The division where Jon Beer, the director of technology architecture, works represents about 30 percent of Informa. Through its collection of well-established brands, Informa delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. They also publish titles like Lloyd’s List, a daily shipping newspaper that’s one of the oldest in the world.
挑战
Informa, a large company with about £1 billion in revenue, is the world's largest events and conferences business. The company delivers in-depth proprietary market intelligence, real-time news content and analysis, bespoke consulting services, industry events, and specialist online training in nine industry sectors. However, the company faced a challenge in delivering data from spreadsheets and databases to customers easily and cost-effectively. The traditional method of delivering slides and spreadsheets required customers to build their own reports from the data. Furthermore, customers were not fully aware of the extent of data that they could leverage from Informa.
解决方案
Informa implemented Tableau to deliver data to customers in a matter of days. The use of Tableau has revolutionized the company's operations and has been well received by everyone in the company, from techies and developers to the CEO. The interactivity offered by Tableau has given Informa new products to sell. Instead of delivering slides and spreadsheets, Informa can now provide interactive dashboards that allow customers to interact directly with the information. This has also increased the time customers spend on a page with a dashboard, thereby increasing customer engagement. Furthermore, Tableau has enabled Informa to create great interactive options for data in a cost-effective manner, breathing new opportunities into smaller titles.
运营影响
数量效益
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