Iris > 实例探究 > 推动试用和热议:Sanctuary Spa 的影响力营销取得成功

推动试用和热议:Sanctuary Spa 的影响力营销取得成功

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适用功能
  • 销售与市场营销
用例
  • 面部识别
关于客户
护肤品牌 Sanctuary Spa
挑战
护肤品牌 Sanctuary Spa 希望试用他们最新的面部产品,并创造一个让人们谈论它的重要“时刻”。
解决方案
招募了 100 名生活方式影响者,并要求他们试用和审查 Sanctuary 1 分钟发光面膜,每个人都直接号召他们自己独特的追随者采取行动。增加了一个转折点,让所有 100 位影响者在 24 小时内发帖。积极的评论取代了 Instagram 的故事和向上滑动功能,以鼓励订购口罩样品。
运营影响
  • The influencer marketing strategy was a resounding success for Sanctuary Spa. The campaign not only reached a large audience but also generated a significant buzz around the Sanctuary 1 minute Glow Mask. The positive reviews from influencers led to a high level of engagement and a surge in sample orders. The campaign exceeded the brand's KPIs, demonstrating the effectiveness of the influencer marketing strategy. The success of the campaign has led Sanctuary Spa to plan a second phase of this activity, indicating the brand's satisfaction with the results.
数量效益
  • 100 influencers were contracted for the campaign
  • More than 300 pieces of content were published in 24 hours
  • The campaign reached 8.8 million followers

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