Haptik > 实例探究 > 使用人工智能购物助手增加添加到购物车的数量

使用人工智能购物助手增加添加到购物车的数量

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适用行业
  • 电子产品
  • 零售
适用功能
  • 采购
用例
  • 租赁金融自动化
  • 物料搬运自动化
关于客户
Tata CLiQ 是塔塔集团的旗舰数字商务计划,塔塔集团是一家总部位于印度的全球企业集团,年收入超过 1000 亿美元。它属于塔塔UniStore Limited 所有。 TataCLiQ 的经营类别包括电子、电器、时装和其他配件。它是印度发展最快的电子商务初创公司之一。
挑战
Tata CliQ 每天吸引成千上万的访问者访问其网站和移动应用程序。然而,访客会话转化为交易的比率低于预期。
解决方案
Tata CliQ 与 Haptik 合作,为其网站和 Android 应用程序构建了名为 CliQ genie 的人工智能购物助手。 CliQ Genie 帮助向用户提供个性化建议,帮助用户做出决策,回答更深入的产品查询,从用户评论中提取功能方面的情感,以及将用户与实时代理无缝连接。
运营影响
  • The implementation of the AI Shopping Assistant, CliQ genie, resulted in a significant improvement in Tata CLiQ's operational efficiency and customer engagement. The AI assistant was able to provide personalized recommendations and answer deep product queries, thereby enhancing the customer shopping experience. It also facilitated a more efficient decision-making process for customers, leading to an increase in conversions. Furthermore, the AI assistant's ability to seamlessly connect users with a live agent in complex scenarios ensured that customers received the necessary support, thereby improving customer satisfaction. The automation of responses also allowed the support team to focus on more complex tasks, improving overall operational efficiency.
数量效益
  • 2.4x increase in Cart Addition Rate within 3 months
  • Average of 6 user queries answered per conversation
  • 94% of responses automated through AI

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