Improving Store Performance by Understanding Traffic & Conversion
公司规模
1,000+
地区
- America
国家
- United States
产品
- RetailNext Traffic 2.0
- RetailNext SaaS Platform
技术栈
- SaaS
- Traffic Counting Solution
- Shopper Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
- 系统集成
关于客户
Since 1916, Goodwill Southern California’s mission has been to transform lives through the power of work, serving differently-abled and disadvantaged communities, as well as local businesses. With 78 locations throughout the greater Los Angeles area, Goodwill Southern California stores deliver the 5th highest revenue across the Goodwill Industries network.
挑战
Historically, Goodwill Southern California never had a way of accurately measuring visitors – store traffic– to its stores, and as such was unable to calculate basic retailing operational metrics like conversion. Point-of-Sale data pointed out transactions in both units and dollar values, but data was incomplete and out of context without corresponding store traffic data sets. As a result, store operations were left without definitive levers to push and pull upon to deliver results. For example, if a day was unseasonably warm and both sales and sales transactions were down, an anecdotal connection could be made, but without traffic and conversion data, no corrective actions could be planned - it’s not like store managers could affect the weather.
解决方案
Early in 2017, Goodwill Southern California deployed RetailNext’s Traffic 2.0 traffic counting solution in each of its 78 store locations, part of its Phase One deployment and a key component in evolving its retail business. For future phases, Goodwill Southern California will incorporate additional functionalities and capabilities of RetailNext’s comprehensive SaaS platform to grow each store’s business, including: Shopper age and gender demographics, Percentage of shoppers who are repeat visitors, as well as frequency of those repeat visits, Duration of shopping visits, Full Path Analytics, determining where shoppers go (and don’t go) within the store. “RetailNext’s smart store analytics allows us to build systems and processes around protecting and even increasing conversion, and the increased visibility into traffic, conversion and other performance metrics allows us to better focus on our continuous improvement projects.” Ray Tellez, vp of retail operations, Goodwill Southern California.
运营影响
数量效益
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