利用数据分析激发业务
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- AnswerRocket
技术栈
- SAP
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 电子产品
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
SnapAV 是一家全球供应商，年收入达 2 亿美元。该公司向定制 A/V 专业人士销售电子设备。公司由总裁 Adam Levy 领导，他鼓励团队内部培养好奇心文化。公司一直在探索提高绩效的方法。然而，他们的商业智能方法被证明是一项挑战，因为它需要技术分析师的参与来研究其业务的任何方面。这经常导致延误，团队成员因不确定回报而不敢提问。
挑战
SnapAV 是一家全球电子设备供应商，其商业智能方法面临挑战。研究业务的某个方面需要技术分析师的参与，这可能需要数小时甚至数天的时间。这严重阻碍了公司的好奇心和持续改进文化。获取见解的延迟通常会阻止团队成员提出问题，因为他们不确定回报是否值得等待。
解决方案
SnapAV 为其品类经理、营销和财务团队实施了 AnswerRocket，这是一种数据分析解决方案。该解决方案集成了来自 SAP 系统的超过 2G 的数据。实施过程非常迅速，从启动到发布仅用了三周时间。借助 AnswerRocket，80-90% 的数据请求现在可以由业务专家在几秒钟内回答。这样，每当出现问题或想法时，都可以立即获得见解。该解决方案的用户友好界面和类似搜索的体验使团队可以轻松且方便地进行分析。
运营影响
数量效益
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