Census > 实例探究 > 反向 ETL 如何提高 Wistia 的数据可见性

反向 ETL 如何提高 Wistia 的数据可见性

适用功能

关于客户

Wistia 是一个视频托管平台，可帮助企业创建、管理和衡量视频。他们提供将视频转变为潜在客户生成机器的工具。

挑战

通过自定义集成将数据从 Wistia 的主应用程序传输到 Salesforce 被证明是该公司的主要障碍。

解决方案

添加反向 ETL 消除了摩擦，并立即提供业务团队所需的所有数据。

运营影响

The implementation of the hub-and-spoke model, specifically the addition of reverse ETL, brought about significant operational improvements for Wistia. Salespeople now have direct access to product usage information without the need to learn SQL or navigate through multiple systems. This has made their work more efficient and less technically demanding. The data team also experienced a reduction in alert fatigue due to the use of Census’ APIs and robust logging information for reverse ETL observability. Furthermore, the establishment of a single source of truth for data across different applications has improved data consistency and reliability, enhancing overall business decision-making.

数量效益

Reduced time spent on custom integrations due to the implementation of reverse ETL
Instant delivery of crucial data to the business team, eliminating previous delays
Single source of truth for data in different applications, ensuring consistent definitions