Infobip > 实例探究 > Hrvatski Telekom:通过 CPaaS 合作伙伴关系推动收入增长和客户互动

Hrvatski Telekom:通过 CPaaS 合作伙伴关系推动收入增长和客户互动

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技术
  • 功能应用 - 企业资源规划系统 (ERP)
  • 网络与连接 - 5G
适用行业
  • 零售
  • 电信
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
关于客户
Hrvatski Telekom 是克罗地亚领先的电信公司,提供全方位的电信服务。他们是数字化领域最大的私人投资者,为各种规模的公司提供业务解决方案和服务。
挑战
Hrvatski Telekom 希望升级其为主要银行客户提供的服务,并推出新服务以增加大型企业客户的价值。他们希望避免大量资本支出并快速实施可行的解决方案。
解决方案
Hrvatski Telekom 与 Infobip 建立了 CPaaS 合作伙伴关系,Infobip 提供了 Hrvatski Telekom 以自己的品牌进行营销的通信平台和工具。这使得 Hrvatski Telekom 能够保持与客户的合同关系,同时受益于 Infobip 的专业知识和解决方案。
运营影响
  • The partnership between Infobip and Hrvatski Telekom has been a roaring success. The unique business model and market-leading messaging solution allowed the partners to become a trusted provider for the country’s largest enterprises, and in a way anticipated the current digital transformation trend. The partnership allowed Hrvatski Telekom to expand and enrich its enterprise portfolio and open new product development streams in the company’s business strategies. What was once a partnership based on A2P SMS has since evolved into a full-fledged CPaaS business solutions partnership, with multiple channels and technologies for a rounded conversational commerce and customer engagement solution. WhatsApp, Viber, chatbots, email, as well as the trusted and reliable SMS are all part of this partnership that helps enterprises maintain business continuity – one of the key themes of 2020. In addition to these, Hrvatski Telekom and Infobip are also collaborating on a range of enterprise-oriented and user-friendly services and technologies, such as Mobile Identity and RCS, as well as SaaS-based solutions.
数量效益
  • 20% increase in revenue year-on-year
  • 10% increase in customer interactions year-on-year
  • Majority of Croatian banks are clients, including all the largest ones

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